multiple items within a view from JSON

Hello all.

I have a data source which returns a collection of items which looks like this

var data = [{"Id":"1","ItemName":"football"},{"Id":"2","ItemName":"tennis"}]

after the data is displayed, I plan to iterate through, displaying each Item and their name like

var i;
for (i = 0; i < data.length; i++) {
    data[i].ItemName
}

I now want to dynamically add the results into an Alloy View I have, which looks like

<Window id="win">
    <View id="view">
        <Label id="itemName"></Label>
    </View>
</Window>

But! I have no idea how to bind the data to the view, Any help, sample code, tutorial or push in the right direction will be much appreciated.

Thank you